26 Feb

Behaviour Change Communication for Rural Sanitation – A Case Summary

During 2013-14 Arghyam carried out a project  in partnership with the Government of Karnataka to develop a communication campaign for demand generation of improved sanitation facilities under the Nirmal Bharat Abhiyan, Government of India's flagship rural sanitation programme. This document summarises the key processes, campaign design and roll out and its impact. Click here for the PDF.

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